About
About ITRE
ITRE is an IT services and consulting firm for real estate, led by Ali Sedighi, MBA, and operated as a sub-brand of SAZ.ca and Sedighi.ca. We advise first and deliver hands-on.
Why ITRE exists
Real estate is a trust business. Clients hand over identification, income details and, at the decisive moment, large sums of money, on the strength of a professional's reputation. The technology that sits behind that trust is rarely given the attention it deserves, and the people running it are usually brokers, managers and councils whose expertise lies elsewhere. ITRE exists to give those professionals the kind of senior technology counsel that larger organisations take for granted.
We are an IT services and consulting firm, not a reseller. That distinction shapes everything: we tell you what to do first, what can wait and what not to buy, and we are paid for judgement rather than for margin on hardware. When we recommend a product, we say why, and we disclose where we have any relationship.
Who stands behind the advice
ITRE is led by Ali Sedighi, MBA, a Vancouver-based marketing and technology strategist and CTO with more than seventeen years of hands-on delivery since 2007. He leads SAZ.ca (Strategy, AI & Acceleration consulting) and Sedighi.ca, and he personally reviews the guidance published on this site. You can read more about his work at sedighi.ca and saz.ca.
Engagements are overseen by senior advisors, not handed to junior staff. If a problem needs specialist attention, we bring in the right person, and we are candid about what we do not do. We do not offer legal advice, investment advice or accounting services.
Who we serve
Our clients include brokerages and real estate teams, developers and builders, property managers, strata corporations, REITs and asset managers, mortgage brokers, appraisers, real estate lawyers and conveyancers, PropTech start-ups, commercial real estate firms, home builders and land developers. Each has distinct records, regulators and risks, so each has its own page on this site.
We serve the whole of Canada from Vancouver, with a primary focus on British Columbia. Our local pages cover every BC community in our directory as well as major cities in every province and territory.
How we work
Every engagement begins with a conversation and a short written findings note. We then agree priorities, deliver in stages and report monthly in plain language. Quarterly, your advisor meets with leadership to review the roadmap and the budget. We document everything so that the arrangement does not depend on any one person, including us.
You keep ownership of your accounts, domains, licences and data from the first day, and there is no lock-in. If you decide to leave, we provide a documented handover. We believe a client who stays by choice is better for both parties than one who stays by contract.
What we will not do
We will not invent urgency, sell a product you do not need or claim certifications we do not hold. We will not publish client names or testimonials without permission, and examples on this site that describe clients are labelled as illustrative scenarios. Service targets are objectives, not guarantees, and we state them as such.
We also do not collect more information than we need. This website sets no cookies, loads no third-party trackers and uses no contact forms. You reach us by telephone at (604) 632-4959 or by email at [email protected].